The most fundamental difference that sets programmatic advertising apart from other channels is that everything is in real-time. Whether that is campaign optimisation, cost, or user analytics, you can access these attributes as soon as the ad is seen. This allows us to analyse smaller chunks of data; and use it to immediately optimise your campaign for higher ROIs. Another significant advantage here is the potential reach. With over 4.33 billion active internet users, a number that increases over 8 times faster than population growth, you have the ability to reach millions of potential customers all at once. There is no other platform that offers such vast outreach potential.