To recruit new players and ensure current players came back regularly were the two primary aims with this casino client. With tough negotiation and innovative optimisation, we were able to improve their ROI by 27%.

To achieve these fantastic results, we developed a ‘test and learn’ strategy, where we used previously successful channels so that we were able to establish benchmarks. Our expert negotiating skills meant we were already ahead of the game, as we reduced their TV costs by 12%. We then introduced new channels, which would deliver targeted reach of our audience, and used audience segmentation to test the delivery of different promotion messages.

Our campaign delivery and messaging matrix system meant that we could then optimise channels to deliver the right message at the right time. New players increased by 19%, which, along with the reduction in media costs, meant that we improved the client’s ROI by 27%.