This e-commerce client had been buying their own media before becoming a Mans Media client. Our outstanding relationships with media owners meant that we were able to negotiate additional bonus activity, reallocate value to channels where it was needed; and test new channels, dayparts, and optimising days of the week to those that were most successful.
Overall, by using our expertise, this client reduced their CPO by 32% – ultimately enabling them to reinvest their media savings into broadening their reach in new channels, which is delivering remarkable business growth to date.